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13 Home Staging Statistics and Facts – 2022 Update

family standing infront of a new house

Note: This article’s statistics come from third-party sources and do not represent the opinions of this website.

Home staging is an important part of selling your home. Home staging is when you prepare your house for being sold. To do this, you will stage your home to make it look as though someone lives there. This allows potential buyers to see the house as a home for themselves.

Even though it is expensive, it makes your home much more likely to get viewed and sold. So, it is worth the investment if you want to sell your house for as much money and as quickly as possible.

Below, you’ll find 13 home staging statistics and facts. Most of the statistics prove just how valuable home staging can be  when you are selling your home. In the end, we offer some FAQs about home staging as well. Let’s get started.

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Top 13 Home Staging Statistics

  1. 86% of buyers can better visualize their future home when the house is staged.
  2. Nearly all real estate agents affirm that staging the home has a positive impact on the buyer’s view of the house.
  3. It is estimated that buyers are 40% more likely to view a home that was staged online.
  4. Staged homes sell for on average 25% more than homes without any staging.
  5. Homeowners usually see a 5% to 15% return on investment whenever they stage their homes before putting the house on the market.
  6. Staging your home can make you sell your home between 6% and 10% faster.
  7. The living room is the most important room to stage.
  8. The master bedroom is the second most important room to stage, followed by the kitchen.
  9. The home office and guest bedrooms are the least important rooms to stage.
  10. Photos for visual staging cost between $40 and $195 per picture.
  11. The average hiring stage company costs $400.
  12. The average cost of professionally staging your home costs between $1000 and $5000.
  13. Virtual staging can reduce the cost of professional staging by upwards of 97%.
HOME_STAGING_FACTS_&_STATISTICS
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Selling Success of Staged Homes

Statistics tell us that staging your home results in a more successful selling process. Not only are staged homes more likely to get sold, but they are more likely to get sold at a higher price and in a faster time frame than houses that are not staged.

1. 86% of buyers can better visualize their future home when the house is staged.

(National Association of Realtors)

Whenever buyers are selecting a home, they want a house that they can visualize themselves in. To help potential buyers to see your house they can raise their family in, you should stage your home. That’s because it is estimated that 86% of buyers better visualize their home whenever it is staged. This means you have a better chance of selling your home.

house powered by solar energy
Image Credit: Robert Kneschke, Shutterstock

2. Nearly all real estate agents affirm that staging the home has a positive impact on the buyer’s view of the house.

(National Association of Realtors)

Real estate agents note just how important staging is for the salability of a home. It has been found that 96% of realtors believed that staging a house positively influences the potential buyer’s decision.


3. It is estimated that buyers are 40% more likely to view a home that was staged online.

(Realtor Magazine)

Virtual or online home staging is an important part of today’s house selling market. In fact, it is estimated that homes that have been staged virtually are 40% more likely to get viewed.

house interior design
Image Credit: Pixabay

4. Staged homes sell for on average 25% more than homes without any staging.

(Realtor Magazine)

You always want to sell your home for as much as possible. To maximize earnings, it’s a great idea to stage your home. That’s because most homes that have been staged sell for about 25% more than those that have not undergone staging.


5. Homeowners usually see a 5% to 15% return on investment whenever they stage their homes before putting the house on the market.

(Real Estate Staging Association)

Many people are against staging their homes because they don’t want to spend the extra money required for the staging process. Although it is true that staging costs money, it can help you see a 5% to 15% return on investment, making it worth the cost.

solar panels on house roof
Image Credit: Robert Kneschke, Shuterstock

6. Staging your home can make you sell your home between 6% and 10% faster.

(Real Estate Staging Association)

It can be tough to sell your home, especially if you need it to get sold quickly. By staging your home, you can expect it to sell faster since most staged homes sell between 6% and 10% faster than those that are not staged.

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Staging By Room

Staging can be broken down by room since some rooms are more critical than others. You can specifically tailor your staging experience based on the room to save money and still maximize selling potential.

7. The living room is the most important room to stage.

(National Association of Realtors)

If you could only stage one room, make it the living room. It has been found that nearly 50% of buyers find staging the living room to be the most important.

living room with air conditioning
Image Credit: 3DPhoto, Shutterstock

8.  The master bedroom is the second most important room to stage, followed by the kitchen.

(Realtor Magazine)

After the living room, the master bedroom and kitchen are the second and third most important rooms to stage. 46% of buyers want the living room staged, whereas 43% want the master bedroom staged and 35% want the kitchen staged.


9. The home office and guest bedrooms are the least important rooms to stage.

(Real Estate Staging Association)

Whereas the living room, master bedroom, and kitchen are the most important rooms to stage, the home office and guest bedrooms are the least important rooms to stage. That’s largely because these areas can be transformed into a variety of different rooms.

bedroom interior
Image Credit: Pixabay

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Costs Associated with Home Staging

Staging your home is a big expense, but it is one that is worth it. Luckily, there are ways that you can save a bit of money even when staging your home.

10. Photos for visual staging cost between $40 and $195 per picture.

(Spotless Agency)

To post staged photos for your house, you can expect to pay between $40 and $195 per picture. This obviously adds up if you want multiple rooms in your home to be professionally staged and photographed for online listings.


11. The average hiring stage company costs $400.

(LCP 360)

If you hire a professional staging company, you can expect to spend on average $400. This is about .75% of the home’s price.

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Image Credit: Herr Loeffler, Shutterstock

12. The average cost of professionally staging your home costs between $1000 and $5000.

(LCP 360)

If you want a professional individual to stage your home, as opposed to a company, you can expect that person to cost between $1000 and $5000. This is obviously the much more expensive option.


13. Virtual staging can reduce the cost of professional staging by upwards of 97%.

(LCP 360)

As we have learned, staging a home can be very expensive. If you can’t afford professional staging, you might want to opt for virtual staging instead. It can save you upwards of 97% but still offer potential buyers a view of what the home could look like.

living-room
Image Credit: Pixabay

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Frequently Asked Questions About Home Staging

What is virtual staging?

Virtual staging has the same goal as traditional home staging. The difference is that the results are uploaded in a digital format online. This allows buyers to visualize the home without forcing you to spend the fortune.

(Virtual Staging Properties)

Should I get traditional home staging or virtual home staging?

Whether you should get traditional home staging or virtual home staging largely depends on your budget. If you have an unlimited budget, getting both is the best option. However, those on a budget should opt for virtual home staging alone.

(Spotless Agency)

house interior design
Image Credit: Pixabay

How much does it cost to stage my home?

The average amount of money spent on staging homes is around $400. The exact amount you will spend depends on how many rooms you want staged, the company you hire, and other personal factors.

(National Association of Realtors)

Does the home seller or real estate agent pay for the home staging?

The payment for home staging is up to the buyer. Some buyers choose to stage the house on their own, whereas others opt for the real estate agent to pay for the staging.

(At Well Staged Home)

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Conclusion

As these statistics and facts show, it’s important to stage your home before you put it on the market. Staging your home will allow it to sell faster and for more money.

If you are on a budget, you should try virtual staging. Virtual staging is more affordable than traditional staging, but it still is more effective than no staging at all. For those who want to sell their house for the most expensive price possible, regardless of price, opt for both virtual and traditional staging.

See also: 15 Real Estate Statistics and Facts


Featured Image Credit: 4 PM production, Shutterstock

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